"In The Personal Experience Effect, Jim breaks down brand development into several categories. He cites uniquely successful examples of personal branding across many industries. He illustrates how people use their platforms in pop culture as individual brand marketers practically bottling the essence of their ideas and the feelings that people get from each one of them. This is the genius used by people who have developed themselves strategically as products. From J.K. Rowling to Kim Kardashian to Hillary Clinton, Jim explains their brands to us, and teaches us how to recognize our own unique brand DNA so that we can create the professional and personal outcome each of us wants in our lives. Yes, it's true—you, too are a brand. "
-From the Forward by Famed Lifestyle Expert Robert Verdi
CHECK OUT JIM'S ENTREPRENEUR ARTICLE, SLIDESHARE STYLE!