Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Places to Work, Social Media Icon, DTC Hall of Fame – these are not accolades that Jim Joseph takes lightly or too seriously either. They inspire him everyday to continue to excel at his marketing leadership craft and to learn from others.
Jim Joseph is the kind of guy that actually watches the television commercials rather than skipping through them. He scans the ads before reading the columns, hard copy and online. Don't be surprised to find him in his office, legs propped up, flipping through Twitter on his tablet.
As the President of Cohn & Wolfe North America, Jim brings over twenty-five years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. If running this gig wasn't big enough, he's also a three-time author, blogger, professor at New York University, and regular contributor to Entrepreneur and Huffington Post. To top it off, he's on the Board of Directors for the number one branding school in the country, The Brandcenter at VCU.
His pop culture #Exp Twitter parties have become legendary, reaching over 7.7 million people at the big events like the Super Bowl or the Academy Awards.
When you want to get something done, give it to someone who’s busy!
Jim's brand pedigree is a portfolio in the who's who of marketing including Tylenol, Johnson & Johnson, IKEA, Cadillac, Ambien, Nokia, Walmart, and Kellogg's. His entrepreneurial streak motivated him to start his own agency, after years of client side marketing at Johnson & Johnson and Arm & Hammer. He later sold that agency to The Publicis Groupe where he managed agencies covering brand strategy, consumer promotion, shopper marketing, digital, CRM, and advertising.
With the strength of a power-lifting honey badger and the intelligence of, well, an NYU professor, Jim's boldest move was transforming what was a struggling pharmaceutical advertising agency into an integrated marketing powerhouse, Saatchi & Saatchi Wellness. By moving from "sickness" to "wellness", and from silo'd to holistic, Jim engineered a makeover that included new capabilities in CRM, promotion, and digital, as well as a new mix of clients beyond pharma into diverse areas of wellness.
Fulfilling a lifelong dream, Jim published his first marketing book in 2010 called The Experience Effect, which showed how building a powerful brand experience creates shareable consumer loyalty. As Jim says, "without a great brand experience, you're just another product." The book garnered much critical acclaim, winning a Silver Medal for Best Marketing Book from Axiom. We'd bet his mother has a copy bolted to the refrigerator.
Sequels take a look at applying that big brand theory to small business with The Experience Effect for Small Business and now personal branding with The Personal Experience Effect. His daily blog and continuing contributions to Entrepreneur and Huffington Post remind us that, "marketing is a spectator sport," as he touches on big brand experiences as well as advice for anyone in marketing, even if you are just marketing yourself!
Following Jim is like following the best that the marketing industry has to offer, because that's who he watches and reports on every day.